Uciaka veza Zirafa | Visual Identity

Introduction

The modular chair producer for kids is one of the fastest growing SME in Europe.

Challenge

Create a recognizable identity, easy to draw by anyone, including kids, which is modular, expandable and accomodates a long name made of 16 letters.


Solution

Using the number of letters in creating the identity from 16 identical circles (log diameter), and also using the body as a differentiator for future adjacent business lines.