Lendox

Fig. 1 – Lendox media assets

Fig. 2 – Lendox media assets

Fig. 3 – Lendox media assets

About Lendox

Lendox uses artificial intelligence, alternative data, and proprietary algorithms to expand access to credit, thereby attracting a wider range of customers and optimizing access to credit services through the use of alternative data. It aims to democratize access to financing by using alternative data, which helps eliminate common biases in the lending process.

Fig. 4 – Lendox media assets

Fig. 5 – Lendox media assets

Fig. 6 – Lendox media assets

Creative concept

By leveraging AI, Lendox utilizes machine learning algorithms and pattern recognition to analyze vast amounts of data, enabling it to generate multiple viable lending solutions.

One box - many solutions.

A perfect box, or a cube, can be unfolded into a flat, two-dimensional shape by arranging its six faces in different ways, known as cube nets. Despite the cube having 6 square faces, there are 11 unique ways, or solutions, to unfold it without the faces overlapping.

The elasticity and diversity of the solutions that Lendox is bringing into the market due to AI and machine learning, embolden us to use this concept to create multiple expressive Lendox logotype options to truly stand out.

Fig. 7 – Examples of cube nets that can be used for the Lendox expressive logotype

Fig. 8 – Different expressive Lendox logotype possibilities

Fig. 9 – Lendox partnership example, media assets

Symbol

The symbol represents a 2D visualization of the Lendox box, arranged on a 4x4 grid of columns and rows. Within this grid, the "L" shape, formed by smaller squares, symbolizes the variety of smart solutions available to the client within the Lendox box. The single square represents the specific solution chosen by the beneficiary partner.

Fig. 10 – The graphical symbol represents a 2D visualization of the Lendox box, arranged on a 4x4 grid of columns and rows

Fig. 11 – How to construct the lockup of one of the expressive logotypes with the graphical simbol

One box – many possibilities

The productive logotype is the official main Lendox logotype that can be used together with the graphical symbol. Together they form the horizonal logo which should be used in most cases.

A perfect box, or a cube, can be unfolded into a flat, two-dimensional shape by arranging its six faces in different ways, known as cube nets. Despite the cube having 6 square faces, there are 11 unique ways, or solutions, to unfold it without the faces overlapping.

So, besides the official, productive, horizontal logo, there are also a few alternatives – the expresive logo variants created from the expressive versions of the logotype, the multiple versions of the cube nets that could be used in expressive applications of the brand, such as mashups, roll ups, big posters, ads, etc.

Fig. 12 – Using the grid on 1, 2, 4, 8 or even 16 columns allows sharing information in a precise and easy-to-follow layout

Grid and layout

Using the grid on 1, 2, 4, or 8 columns allows sharing information in a precise and easy-to-follow layout. The consistency of the layout makes the user experience flow in a fluent and natural way. If you are creating web interfaces and you want a more precise and complex layout, feel free to divide the columns by 2 and thus, you will get 16 columns, even 32 if your interface is very complex (dashboards).

When creating any visual communication assets, the general grid should be used. It contains columns and rows. As much as possible, try to maintain the general proportions: 2:1 or 1:2, 16:9 or 9:16, 4:3 or 3:4, and 1:1. These are used by most media content platforms, social media or applications, with some exceptions.

Fig. 13 – Showcasing the expressive versions of the logotype & symbol lockups

Fig. 14 – Expressive logo

Fig. 15 – Graphical symbol

Fig. 16 – Productive logo

Brand Mission

Lendox aims to democratize access to financing by using alternative data, which helps eliminate common biases in the lending process.

By actively supporting a wide range of clients (the unbanked included), Lendox aims to become a leader in promoting an open and accessible economy for everyone. This effort redefines the collaboration between financial institutions and SMEs (and other unbanked individuals), contributing to a more robust and inclusive economic landscape.

Fig. 17 – Color palette

Fig. 18 – Color palette - extended

Fig. 19 – Lendox media communication examples

Unique Value Proposition

Lendox stands out for its unique ability to serve as a bridge between SMEs and banks, optimizing access to financial services through innovative technology. They are facilitating smart lending for an inclusive economy.

Lendox is unafraid to take a stand and be a vocal advocate for the changes it believes are necessary in the industry. The brand openly expresses the need for inclusion and does not hesitate to discuss how these changes can transform access to credit.

Lendox is a brand that constantly questions and seeks to better understand the world. This curiosity extends beyond technology and lending processes to include a deep understanding of its customers' needs and aspirations, exploring new possibilities for improvements and innovations.

Hopefully, we could help.

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